A strong majority of people share the view that the efficient use of natural resources (79 %) and the protection of the environment (74 %) can boost economic growth. While 80% consider that the economy influences their quality of life, 75 % think the state of the environment has a similar impact and 77 % of EU citizens believe that environmental problems have a direct effect on their daily lives. They worry most about pollution – air (56 %) and water pollution (50 %) ranking highest – as well as waste generation and the depletion of natural resources.
An increasing number (59 %) believe that social and environmental factors should be as important as economic criteria in measuring progress in their country. In relation to the spending and investment of public authorities, 59 % are of the opinion that the public authorities of their country should favour environmentally-friendly considerations over cost.