Team Finland boosts growth of new-generation marketing communications agency

1/13/2016
Established in 1991, Helsinki-based marketing communications agency hasan & partners has expanded rapidly into new areas. To meet its financing needs, the company has turned to the Team Finland LetsGrow financing programme.

Today, hasan & partners Group comprises marketing communications agencies in Helsinki and Stockholm, insights and strategy consultancy Frankly Partners in Helsinki and the Perfect Fools digital agencies in Stockholm and Amsterdam.

The Group's business idea is based on a One Team model, in which clients receive all Group services based on a single contact, regardless of their geographical location – the Netherlands, Finland or Sweden. Product development is a joint effort between units, often integrated into clients' projects.

Customer base of top brands

"hasan & partners solves clients' business problems by means of modern marketing communications. Our clients in Finland include DNA, Saarioinen, AS Tallink Grupp, Valio, Veikkaus and KONE. The web campaign we produced for Metsä Wood has won acclaim in competitions held at home and abroad within the industry, the latest being bronze at Eurobest. Our client base abroad includes Absolut, Netflix Nordic, Pernod Ricard, Sonos and Swarovski," says Simo Ahonen, CFO.

hasan & partners employs a total of 150 staff and its sales margin for 2015 is around EUR 15 million. Its rapid growth in recent years was entirely funded from cash flow financing.

Towards the European market

"Our main market areas are Finland and Sweden. We have established ourselves in Finland, but are still finding our way in Sweden. The size of the market in Finland is a limiting factor. The Perfect Fools agency in Amsterdam has given us a foothold in the Central European markets."

The Team Finland LetsGrow financing programme provides SMEs, that have growth potential, with Finnvera's unsecured loan, Tekes' support for the acquisition of innovation services, and Finpro's expert services for companies going international. LetsGrow enables hasan & partners to boost service development and invest in operations abroad. Funding will be allocated to strategic recruitments and external top expert services.

"Since the company's financing needs are typically linked to product development, it is natural to discuss issues with both Tekes and Finnvera. Financing options provided by the public sector can be confusing and the centralised application process offered by Team Finland makes complex issues easier to tackle."

Five years from now, Simo Ahonen sees hasan & partners as a genuinely international top level marketing communications agency, able to compete for international clients in earnest.

For further information, please contact

Simo Ahonen
hasan & partners
tel. +358 40 744 0185
simo.ahonen (at) hasanpartners.fi

Image: hasan & partners.
The Plan B campaign designed by hasan & partners for Metsä Wood.

Kaj Nordgren