Biological indoor air filter for the digital age ready to conquer the global market

Jyväskylä firm NaturVention has developed a smart active green wall which combines clean nature and cutting-edge technology with Scandinavian design. The polluted metropolises of the world offer huge market potential for this Finnish innovation.

The unique smart active green wall, Naava Smart, is based on a natural concept that has evolved over billions of years. Plants bind, degrade and feed on airborne impurities. Naava Smart sucks air in through the roots of plants in which a living microbe population breaks down impurities for nutritional purposes. Natural air purification creates healthier air than its mechanical counterpart.

The wall continuously measures 14 different variables, optimising indoor air for maximum health benefits. Using data from weather satellites, it takes account of the effects of outdoor air on indoor-air quality and automatically adjusts irrigation, air circulation and lighting.

Metropolises are the largest target market for the product

"People spend more than 90% of their days indoors, breathing in an average of 14 kilogrammes of indoor air. Research suggests that indoor air is often 2 to 5 times more polluted than outdoor air. This problem is not only found in old buildings. The indoor air of new buildings often contains high amounts of chemicals. Indoor air chemicals are a source of complaints in one third of new buildings," says the company's founder Aki Soudunsaari.

NaturVention's key markets lie in the world's largest and most polluted cities, such as Beijing, Tokyo, Paris and London where opening a window does not improve indoor air quality – quite the opposite.

"Our market is global. In China, 70 per cent of the population lives in areas where air quality falls short of the WHO's recommendations. In North America, health problems due to unhealthy indoor air cost society 200 billion dollars a year. We offer people living in metropolises the opportunity to choose the quality of the air they breathe."

Tekes supports internationalisation

"Funding from Tekes has provided major support for NaturVention's product development and enhanced its internationalisation preparations. We have been able to collaborate with professionals from various sectors, focus on what we find most important and engage in high-quality research. Funding from Tekes enabled us to create a steady foundation for internationalisation, technological development and research. We have also been able to recruit expert staff," says Soudunsaari.

"We have been able to take more risks in building our future, which will pay off in the form of demand and exports in a profitable global business. None of this would have happened without funding from Tekes."

Image: NaturVention

Kaj Nordgren
comments powered by Disqus