Serve programme has ended 2013. The Serve – Pioneers of Service Business programme encourages Finnish companies to become global forerunners in the customer-centric, knowledge-based service business. Serve aims at the creation of new knowledge in service innovation and encouraging the development of innovative and internationally competitive service concepts in companies by challenging traditional ways of doing things both at the strategic and the operational level.

Companies operating in Finland can apply for funding at any time. Research organisations may apply funding on specific application periods.